Pay Per Click Marketing and Management

PPC – Pay-Per-Click Marketing and Management

Search engines, web applications and platforms such as Google, Yahoo and Bing allow advertisers to acquire relevant traffic through a pay per click advertising model, website owners only pay for the customers who visit their website. A properly executed Pay-Per-Click campaign allow you to connect with customers at the exact moment they’re searching for your product.

Pay-Per-Click Marketing is the most effective way to test marketing strategy and generate instant sales online. The science and art of PPC combines analytics, competitive analysis and a firm grasp of the fluent movement of demand in the marketplace. It allows you to interact with clients with perfect timing.

Rapid deployment of targeted internet traffic from Search Engines and relevant websites across the Internet allow a scaleable method of generating new customers and conversions (or sales).

Our pay-per-click management process begins with a competitive cost analysis and creation of short and long-term goals to create a customized media plan. We look at the market base taking into account the psychological tendencies and set demographics of users attempting to connect with products and services offered.

 

The process begins by answering some basic questions:

• How are customers searching for your product and where can they be found on the Internet?
• How competitive is the market and where are the greatest opportunities for a cost effective campaign ?

• What are your products with the largest margin to profit?
• What are your most popular products?
• Do you have sales pages for specific products?
• Are the website pages optimized?

 

Once we begin to advertise online through PPC we aggressively track success metrics and continue to optimize your sales funnel to maximize revenue. Engaging a Pay-Per-Click Campaign involves establishing a budget, developing creative and establishing metrics for measuring success.

 

• Bronze

1. Detailed Competitive Analysis
2. Analytics and Webmaster Tools Setup
3. Target Keyword Cost Analysis
4. Google Campaign Setup

 

• Silver

1. Detailed Competitive Analysis
2. Analytics and Webmaster Tools Setup
3. Target Keyword Cost Analysis
4. Google and Bing Campaign Setup
5. Advanced Tagging and Sales Metrics Installation
6. Creation & editing of 1 sales page per month
7. Weekly Reports and Monthly Campaign Optimization

 

• Gold

Detailed Competitive Analysis

1. Analytics and Webmaster Tools Setup
2. Target Keyword Cost Analysis
3. Google and Bing Campaign Setup
4. Advanced Tagging and Sales Metrics Installation
5. Creation & editing of 5 sales page per month

d. Daily Reports and Weekly Campaign Optimization