Project Overview
In a significant stride towards digital excellence in the holistic health sector, Wego Creative Web & Marketing has successfully developed and launched a comprehensive WooCommerce website for a renowned client in the holistic health profession. This platform not only retails a wide range of self-labeled and self-made health products but also serves as an academic resource in the field. The integration of advanced eCommerce functionalities with educational content sets a new benchmark in the industry.
Key Services Provided
- WordPress Website Development: Tailored WordPress solutions to create a robust and scalable website that reflects the client’s holistic health ethos.
- Authorize.net Payment Processor: To limit business expenses for the client, we utilized Visa’s Authorize.net to act as the payment processor in place of more expensive options like the popular all-in-one CBD processors that cost between 30-200% more.
- CBD Underwriter for Authorize.net: Finding an underwriter for CBD sales in the US requires the diligence, patience and experience of seasoned ecommerce web designers and developers.
- WooCommerce Integration: Advanced WooCommerce setup to handle a complex array of products with functionalities for co-mingled orders through drop-shipping and owner-fulfilled shipping options, including UPS Shipping Calculation and local Pickup/Dropoff.
- SEO Implementation: Comprehensive search engine optimization strategies to enhance online visibility and organic reach.
- Photography and Graphic Design: High-quality visual content that captures the essence of the client’s products and the holistic health mission.
- Marketplace Integrations: Seamless integration with Walmart Shopping and Google Products to expand market reach and streamline product listings and sales.
- Graphic Design: The client had an idea & a logo but nothing else existed. There was nothing, no website, no social media pages, no shopify site, no authorize or underwriter that would accept her 3 CBD products.
- Social Media: While no marketing has taken place with the customer, we’ve set them up for success with over half a dozen new social media channels, each with their own level of off-site optimization & intuitive connections.
Challenges and Solutions
- Custom Shipping Configurations: Developed a customized solution to manage both drop-shipped and owner-fulfilled orders, ensuring a seamless workflow and accurate shipping calculations.
- Enhancing User Experience: Implemented intuitive design and navigation elements to ensure a user-friendly shopping and learning experience for all visitors.
Results Achieved
- Increased Sales and Traffic: Post-launch, the client’s website saw a significant increase in user engagement, sales, and traffic, owing to enhanced SEO practices and improved user experience.
- Market Expansion: Integration with major online marketplaces like Walmart and Google Products significantly broadened the client’s market exposure, increasing both reach and revenue.
Client Testimonial
“The team at Wego Creative Web & Marketing not only met but exceeded our expectations with their thorough understanding of eCommerce dynamics and holistic health needs. Their tailored approach has provided us with a powerful platform that serves both our commercial and educational goals.”
